Would you like to weave your child's painting on the carpet and lay it in your room, or have a carpet specially prepared for your personal story in your living room? Serving those who want the carpet in their spaces to be unique, Elly Concept personalizes your carpets. Elly Concept, founded by Şeyda Elif Güven, a woman entrepreneur, exports to 12 countries of the world today. The company, which sells online, recently opened a store on the Anatolian side of Istanbul and moved the business to offline.

Every person's genetics, upbringing, experiences and perspective are different. And this reflects the difference to his home. Because his home is the most private personal space of man. Here he stores his feelings and memories. Therefore, everyone's home is private. Some want to differentiate them with their chosen apartments, some with their decoration, and make their home special. Many people who want to differentiate themselves with personalized products in decoration can make their furniture accordingly. However, this is not possible on the carpet. There are generally similar products in the home of those who prefer the same brands in the carpet. But those who want to personalize their home want their carpets to be personal and reflect themselves. The entrepreneur Şeyda Elif Güven, who sees this, designs carpets in different concepts specially with Elly Concept. Güven, which sells these products to different countries of the world on digital platforms, has recently carried its online business offline with the store opened on the Anatolian side of Istanbul.
THE TALE OF HALIKICI MEETING
Şeyda Elif Güven is originally from Hatay. During his professional career in the field of communication from one another in different cities of Turkey he has worked in different industries and companies. His meeting with carpet business and carpet design was last thanks to a big carpet brand in Gaziantep where he worked as marketing manager. Stating that he did not know anyone when he came to Gaziantep, he did not have the opportunity to socialize and had plenty of free time. Tufting with a weaving technique which is non-technical in Turkey met in full confidence that period, thanks to this technique may well go beyond the standard machine-made carpets. He tells this technique to the company he works for, and he produces different products with this technique. However, since the brand works with high standards, the products do not go beyond the prepared collections, so they cannot be personalized. In this period, Güven is leaving the institution with which she decided to start her own company in 2014. Set out to create a custom carpet brand, Güven decides to sell these carpets online. First, he finds the manufacturers who started weaving with the Tufting technique. Family companies based in Hatay create their own brand Elif Concept within Ganioğulları.
PRODUCT RANGE EXPANDED
He makes his own designs and starts selling them on Instagram. The size of the carpet for any space is tailored to many details, such as the opening direction of the door. Stating that they decided to give the measurement methods to the customer together and decided that the carpet was woven after the customer approved, Güven then takes action to produce double-sided rugs. Stating that the rugs are more cost-effective and easy to clean, Güven added patchwork products. Then, puff sales are started and accessories are also entered. Meanwhile, Güven says that carpets with the Elif Concept design are imitated and underlines that they have registered the carpets with their designs to prevent this. Stating that hotels in Italy, Azerbaijan and England are preparing carpets for their king suites and lobbies, Güven states that they work mainly with interior architects for these customers. In 2016-2017, there is a pleasing development for the brand and in the Economist's Anatolian Brands competition, the jury is awarded the first and second prizes in the second year, Elif Concept.
THERE ARE CURTAIN AND DECORATION PRODUCTS IN THE TARGET
Stating that they made sales to Germany abroad first, other countries came, Güven emphasizes that they sell to 12 countries from America to Azerbaijan. Two years ago, 50 percent of sales were doing abroad, and foreigners could not pronounce the brand exactly, and when he called Elly, he created another brand for overseas sales: Elly Design.
Last November, he founded the Hattena company and carried the brands from the family company to this company. Explaining that Hattena has chosen because it is one of the first names of Hatay, Güven opens its first store as Hattena Design House in March. Stating that they have dealers outside this store and that they will develop their dealer network in the coming period, Güven explains that their goal is to enter the curtain and decoration business outside the carpet.

WOMEN ENTREPRENEURIZING CARPETS PERSONALIZED
Would you like to weave your child's painting on the carpet and lay it in your room, or have a carpet specially prepared for your personal story in your living room? Serving those who want the carpet in their spaces to be unique, Elly Concept personalizes your carpets. Elly Concept, founded by Şeyda Elif Güven, a woman entrepreneur, exports to 12 countries of the world today. The company, which sells online, recently opened a store on the Anatolian side of Istanbul and moved the business to offline.

Every person's genetics, upbringing, experiences and perspective are different. And this reflects the difference to his home. Because his home is the most private personal space of man. Here he stores his feelings and memories. Therefore, everyone's home is private. Some want to differentiate them with their chosen apartments, some with their decoration, and make their home special. Many people who want to differentiate themselves with personalized products in decoration can make their furniture accordingly. However, this is not possible on the carpet. There are generally similar products in the home of those who prefer the same brands in the carpet. But those who want to personalize their home want their carpets to be personal and reflect themselves. The entrepreneur Şeyda Elif Güven, who sees this, designs carpets in different concepts specially with Elly Concept. Güven, which sells these products to different countries of the world on digital platforms, has recently carried its online business offline with the store opened on the Anatolian side of Istanbul.
THE TALE OF HALIKICI MEETING
Şeyda Elif Güven is originally from Hatay. During his professional career in the field of communication from one another in different cities of Turkey he has worked in different industries and companies. His meeting with carpet business and carpet design was last thanks to a big carpet brand in Gaziantep where he worked as marketing manager. Stating that he did not know anyone when he came to Gaziantep, he did not have the opportunity to socialize and had plenty of free time. Tufting with a weaving technique which is non-technical in Turkey met in full confidence that period, thanks to this technique may well go beyond the standard machine-made carpets. He tells this technique to the company he works for, and he produces different products with this technique. However, since the brand works with high standards, the products do not go beyond the prepared collections, so they cannot be personalized. In this period, Güven is leaving the institution with which she decided to start her own company in 2014. Set out to create a custom carpet brand, Güven decides to sell these carpets online. First, he finds the manufacturers who started weaving with the Tufting technique. Family companies based in Hatay create their own brand Elif Concept within Ganioğulları.
PRODUCT RANGE EXPANDED
He makes his own designs and starts selling them on Instagram. The size of the carpet for any space is tailored to many details, such as the opening direction of the door. Stating that they decided to give the measurement methods to the customer together and decided that the carpet was woven after the customer approved, Güven then takes action to produce double-sided rugs. Stating that the rugs are more cost-effective and easy to clean, Güven added patchwork products. Then, puff sales are started and accessories are also entered. Meanwhile, Güven says that carpets with the Elif Concept design are imitated and underlines that they have registered the carpets with their designs to prevent this. Stating that hotels in Italy, Azerbaijan and England are preparing carpets for their king suites and lobbies, Güven states that they work mainly with interior architects for these customers. In 2016-2017, there is a pleasing development for the brand and in the Economist's Anatolian Brands competition, the jury is awarded the first and second prizes in the second year, Elif Concept.
THERE ARE CURTAIN AND DECORATION PRODUCTS IN THE TARGET
Stating that they made sales to Germany abroad first, other countries came, Güven emphasizes that they sell to 12 countries from America to Azerbaijan. Two years ago, 50 percent of sales were doing abroad, and foreigners could not pronounce the brand exactly, and when he called Elly, he created another brand for overseas sales: Elly Design.
Last November, he founded the Hattena company and carried the brands from the family company to this company. Explaining that Hattena has chosen because it is one of the first names of Hatay, Güven opens its first store as Hattena Design House in March. Stating that they have dealers outside this store and that they will develop their dealer network in the coming period, Güven explains that their goal is to enter the curtain and decoration business outside the carpet.

LIFE STORIES ARE EMBROIDERED
In Elif Concept, rugs range from 210 to 830 TL, and specially designed carpets are around 650 thousand square meters. You can weave your name and the figure you want on the carpet. Interesting person stories were told to Şeyda Elif Güven and she was asked to design a special carpet for these stories. Güven explains these examples as follows:
“An architect customer in Germany said that an old basketball player wanted a carpet for his bedroom. This basketball player had to quit basketball because of a problem in his heart. It is said that the person whose decoration is very plain is a very sensitive person and he is sorry that the name is not in the old popularity. We designed him a U-shaped carpet. It does not go under the bed. At the bottom, the healthy heart rhythm corresponds to its initials, and this rhythm goes to infinity. We made a carpet for a neurosurgeon again. We made her a carpet for her salon, and the folds under the dining table resembled the vascular folds in the brain. He was telling this to every incoming guest. ”